Tanzania Tourist Board
Name ID 1195
Africa News Online
Extract Date: 2000 May 22
Dar Es Salaam - Tanzania will by the end of this year receive a total of 500,000 tourists from all over the world, the Minister for Natural Resources and Tourism, Ms. Zakia Meghji has told the visiting tour operators from Germany.
Speaking to eleven top tour operators from Germany who arrived here over the weekend, Ms Meghji said that increased of tourists in this year followed last year's campaigns conducted in various countries by the government to market Tanzania. In last year President Mkapa led a delegation in United States and Sweden to market Tanzania in areas of tourism and investment in general. The touring delegation have been invited by the Tanzania Tourist Board (TTB) and they are visiting tourist attractions in the northern circuit of Tanzania to assess potential resources which exist in the area.
According to the TTB branch controller in Arusha region, Ms. Mary Lwoga, the visiting tour operators would later promote Tanzania's attractions in Germany and other parts of Europe. In 1998 Tanzania received 22,000 tourists from Germany and the number increased to 25,000 in last year. Ms.
Lwoga said that about 30,000 tourists from Germany were expected to visit Tanzania this year. She said the invitation was part of the country's new strategies to market Tanzania in Europe and according to her, Tanzania's participation in the Annual Berlin International Tourism Exhibition has contributed significantly to attract tourists from Europe. Tourism is one of the upcoming promising industries in Tanzania. For several years Tanzania has developed and marketed less that 50 percent of her tourist potentials.
Most of the active tourist active areas, has been northern part of the country, leaving southern part undeveloped. Since three years ago the government has taken initiatives to take both internal and international campaigns to promote the sector, including attending international tour promotional forums, whose results have started to be seen. According to the ministry of Natural resources and Tourism, earnings from the tourism sector has surpassed by Tshs2.7 billion more in last year.
In last year the government was realized a total of Tshs11.2 billion from the projection of shillings 8.5 billion. The number of tourists increased to over 627,000 in 1999 from 482,331 in 1998. Tanzania is among the top three tourist destination in Africa. In 1998 Tanzania received 482, 331 tourists and ranked fifth in tourism earnings in the continent.
South Africa received 5, 981, 000 and ranked first among 20 tourist destinations in Africa. The visiting delegation represent the following companies; Reisezeit Touristik (Berlin), Ethiopia Airlines (Frankfurt), Ministerk Reisen (Berlin), Jambo Tanzania Reisen (Sundern), Safari Reisen (Berlin), Hauser Excursionen (Munich), Globertrotter Reisen (Munich), Frosch Touristik (Munich), Into Africa Reisen (Nuernberg), Chameleon Reisen (Berlin) and Moewe Jonathan Bildungsreisen (Frunckfurt). The visiting delegation is being collaborated by the Tanzanian counterparts organizations which include, Tanzania National Parks, Ethiopian Airlines, Ngorongoro Conservation Area Authority, Momella Wildlife Lodge, Tarangire Safari Lodge, and Tanzania Hotelliers.